新文科背景下市场营销专业课程思政建设路径探析

课程思政是高校进行学生思想政治教育,承担教书育人职责的重要环节。而新文科则是站在提升国家综合国力、展现文化自信、培养担当民族复兴大任的时代新人角度上做出的战略性安排。本文基于新文科背景,分析了市场营销专业课程思政在实践与理论方面存在的不足,提出了全员参与、全过程贯穿、全课堂渗透的建设路径,以进一步促进市场营销专业课程思政的健康发展。

Curriculum ideological and political education is an important link for colleges and universities to carry out students’ ideological and political education and undertake the responsibility of teaching and educating people.The new liberal arts is a strategic arrangement made from the perspective of improving the country’s comprehensive national strength,showing cultural self-confidence and cultivating new people of the times who are responsible for national rejuvenation.Therefore,based on the background of the new liberal arts,this paper analyzes deficiencies existing of the ideological and political course of marketing specialty in practice and theory,and puts forward the construction path of full participation,whole process penetration and whole classroom penetration,so as to further promote the healthy development of the ideological and political course of the marketing specialty.