客家语言类短视频的文化传播语境建构

The Construction of Cultural Communication Context of Hakka Language Short Videos

基于语域理论对客家语言类短视频的传播语境建构进行研究,以语域的语场、语旨、语式三个变量为基础框架,从文化概念建构、文化关系建构、文化主体建构三个方面分析客家短视频通过语言内容表达出的客家族群气质。在文化概念上,族群文化建构产生个体化趋势,族群性别形象呈现映射出对客家传统性别形象的“反叛”与“延续”;文化关系上具有二元建构特征,传播者与受众的权势关系存在表象的平等与潜在的不平等性,族群内部与外部受众间呈现出不同的传播态度倾向;文化主体方面,通过语言与非语言的话语表达呈现出文化建构权力下沉的非精英化叙事特征。

Based on the register theory, this paper studies the construction of communication context of Hakka language short videos. With the three variables of register field, tenor and mode as the basic framework, it analyzes the Hakka ethnic temperament expressed by Hakka short videos through language content from three aspects of cultural concept construction,cultural relationship construction and cultural subject construction. In the cultural concept, the construction of ethnic culture has an individualized trend, and the gender image of ethnic groups reflects the "rebellion" and "continuation" of Hakka traditional gender image. The cultural relationship has the characteristics of dual construction. The power relationship between communicators and audiences has the characteristics of representational equality and potential inequality. There are different communication attitudes between internal and external audiences. In terms of cultural subjects, the discourse expression of language and non-language shows the non-elite narrative characteristics of the sinking of cultural construction power.