竞合视角下企业创新生态系统演进--基于京东方的案例研究

Evolution of Enterprise Innovation Ecosystem from the Perspective of Competition and Cooperation:A Case Study of BOE

本文基于竞合视角,从“竞合-结构-机制”逻辑对京东方创新生态系统纵向案例展开研究。结果表明:①京东方创新生态系统历经扎根期、攀升期、转型期三个阶段,在此过程中完成企业由技术市场跟随者向核心价值引领者、平台资源整合者的转变,对应竞合可分为依附式竞合、求偶式竞合、共生式竞合,映射出网络链条分散式、中心外围嵌套式、多网融合雨林式的系统结构;②创新生态系统演进过程与技术产品需求、附加价值需求和场景定制需求的变化密切相关;③创新生态系统的创新实现机制与创新需求和系统阶段相匹配,主要表现为聚合机制、协同机制和共生机制。研究结论丰富和发展了创新生态系统演化规律与内部竞合相关研究理论,可为后发企业实现技术赶超与转型升级提供参考和借鉴。

Based on the perspective of competition and cooperation,this paper studies the vertical case of BOE's innovation ecosystem from the logic of“competition and cooperation-structure-mechanism”and finds the followings.①BOE's innovation ecosystem has gone through three stages named as the rooting period,the climbing period,and the transition period.During this process,the company has completed the transformation from a technology market follower to a core value leader and a platform resource integrator.Corresponding competition and cooperation can be divided into dependent competition and cooperation,mating competition and cooperation,courtship competition,symbiosis competition and cooperation,which map out the system structure of decentralized network chain,a center-periphery nested,and a multi-network fusion rainforest-style system.②The evolution of the innovation ecosystem is closely related to changes in technical product requirements,added value requirements,and scene customization requirements.③The innovation realization mechanism of the innovation ecosystem matches the innovation needs and system stages,and is mainly manifested in the aggregation mechanism,the synergy mechanism and the symbiotic mechanism.The research conclusion enriches and develops the research theories related to the evolution law of innovation ecosystem and internal competition and cooperation,and it provides the reference for latecomer enterprises to realize technological catch-up and upgrading.