社交媒体在农业信息传播中的应用探析

Application of Social Media in Agricultural Information Dissemination

自古至今,我国的三农问题均未得到根本性解决,这密切影响着农民群众的切身利益。现如今我们处在信息化时代,除了政府的扶持,信息技术在农业发展中也起着至关重要作用。随着互联网产业的崛起,网络已深入到社会的各个层面,带来深远影响,尤其是社交媒体,因其内容丰实、交互性强、传播广而及时等特点,已受到青年群体的广泛青睐。因此,社交媒体在农业相关领域的应用与推广,一定会长远而巨大程度地影响着农业的发展。通过对比研究国内外的农业传播信息方式,深入分析了社交媒体在农业传播领域的应用现状,并为社交媒体在农业信息传播方面的应用提出了相关的建议和对策。

Three rural issues relate to the rural residents’immediate interests.Information technology plays a vital role in the agriculture.With the rise of the internet industry,the internet had penetrated into all levels of society and brought about far-reaching impacts,among which social media was particularly favored by young people because of the characteristics of social media such as rich content,strong interaction,wide dissemination and timeliness.And the application and promotion of social media in the agricultural field would certainly have a huge impact on agricultural development in the long run.The methods of disseminating information in agriculture at home and abroad were compared,an in-depth analysis of the status of social media applications in the field of agricultural communication were provided,and the relevant effective suggestions and countermeasures for the application of agricultural information dissemination were put forward.