摘要
用户粘性是反映易班平台使用情况的重要指标。由于各种主客观原因,当前存在着用户对易班平台的依赖性低、活跃度不高的问题,对发挥易班平台各项功能造成不利影响。高校可以通过加强重视,做好配套措施;满足易班平台用户的需求,提升平台的吸引力;以大学生实践活动为抓手,提升易班平台用户的活跃度等措施切实提高易班平台用户粘性,为充分利用易班平台开展大学生网络思想政治教育奠定坚实的基础。
User stickiness is an important index reflecting the usage of e-class platform.Due to various subjective and objective reasons,there exists the problems of low dependence and low activity of users on e-class platform,which adversely affect the functions of e-class platform.Colleges and universities can meet the needs of the users of the e-class platform and enhance the attractiveness of the platform by paying more attention to the practical activities of college students,in order to make full use of the platform to carry out the ideological and political education on the Internet for college students,measures such as enhancing the activity of users of the platform should be taken.
作者
王林
Wang Lin(Student Affairs Section,Nanjing Polytechnic Institute,Nanjing 210048,China)
出处
《新时代职业教育》
2022年第1期6-9,共4页
Vocational Education In the New Era
基金
2020年度江苏省高校哲学社会科学思政专题研究立项(课题名称:基于“易班”平台的高校大学生思想政治教育工作研究)(课题批号:2020SJB0270)。
关键词
高校
提升
易班平台
用户粘性
high school
uplift
E-class platform
user stickiness
