摘要
随着互联网技术的发展,用户信息行为的研究越来越受到重视,浏览行为是用户信息行为的重要组成部分,浏览行为的研究对提升用户体验具有重要意义。以今日头条用户为研究对象,基于顾客感知价值理论,使用访谈法与问卷调查法相结合的方法,探索影响用户浏览新闻的行为的因素。研究发现,用户在移动端浏览新闻场景下,只有实用价值对新闻浏览行为正向影响显著。由于今日头条新闻平台与其他新闻客户端具有较高的相似性,因此结论可以推广。对于新闻创作者和平台运营者来说,要着重提升内容质量并减少无用信息,注重新闻内容的真实性可靠性。
With the development of Internet technology,increasing attention has been paid to the user information behavior research.Browsing behavior is an important part of user information behavior.Research on browsing behavior is critical for user experience.This paper focuses on the browsing behavior of Toutiao users.Based on the customer perceived value theory,a mixed method of combining interview and questionnaire survey is used to explore the factors influencing users’ behavior in browsing online news.The results show that when users browse news on the mobile device,only functional value has a significant positive impact on news browsing behavior.Since the Toutiao news platform is similar to other online news applications,the conclusion can be generalized.News creators and platform operators are suggested to focus on improving content quality and reducing useless information,as well as the authenticity and reliability of news content.
作者
吕良超
武晓宇
李媛
毛佳昕
文继荣
LYU Liangchao;WU Xiaoyu;LI Yuan;MAO Jiaxin;WEN Jirong(Gaoling School of Artificial Intelligence,Renmin University of China,Beijing 100872,China;School of Information Resource Management,Renmin University of China,Beijing 100872,China)
出处
《计算机工程与应用》
CSCD
北大核心
2022年第9期91-97,共7页
Computer Engineering and Applications
基金
国家自然科学青年科学基金(61902209)
国家自然科学基金重点基金(61832017)
北京高校卓越青年科学家计划(BJJWZYJH012019100020098)。
关键词
新闻
信息用户
浏览行为
news
information users
browsing behavior
