直播电商人才培养模式研究

Research on Talent Training Mode of Live Broadcast E-commerce

每一次经济变革都伴随着一些经济问题,也会产生当下具备优势的行业,这些都是人们共同关注的焦点。由于疫情影响,很多人平时与手机密不可分,而当下人们天天获取资讯的方式多样化,有的是一些新媒体文章,但还有一种获取资讯更快的方式,即直播。直播受不同环境、人们对生活物质文化等不同需求的影响,在不同时间段呈现形式不同,直播电商行业已经成为在疫情期间、传统行业受影响后的最大受益行业,直播电商供不应求。该文通过直播电商人才培养模式、直播电商现状和直播电商可能出现的趋势这3个方面展开对直播电商人才应具备哪些素质和培养模式的研究。

Every economic change is inseparable from some economic problems and the existing advantages of the industry,as well as the people's common focus.Due to the impact of the epidemic,many people are usually inseparable from mobile phones.At present,people have diversified ways to obtain information every day.Some are new media articles,but another way to obtain information faster is live broadcasting.Live broadcasting is affected by different environments and people's material and cultural needs.It takes different forms in different time periods.The live broadcasting e-commerce industry is the most beneficial industry during the epidemic and after the impact of traditional industries.The supply of live broadcasting e-commerce is in short supply.This paper studies the quality and training mode of live e-commerce talents from three aspects:the training mode of live e-commerce talents,the current situation of live e-commerce and the possible trend of live e-commerce.