大数据视角下跨境电子商务企业管理模式研究

Research on Cross-border E-commerce Enterprise Management Mode from the Perspective of Big Data

近年来,随着信息技术的不断进步和完善,互联网技术被广泛地应用到众多生产领域中,从而产生海量的大数据信息资料。而大数据信息是随着科学技术的不断进步和发展应运而生的一种新型科技产物,通过运用特殊的分析和处理方法技术,智慧快捷地得到各个企业内部生产要素的质量以及服务信息,有助于企业的综合全面发展。而大数据给跨境电子商务企业运营和管理带来巨大的机遇和挑战,不仅使得跨境电子商务企业的发展得到有效的创新和优化,还有助于跨境电子商务企业的可持续发展。因此,该文将主要讲述在大数据技术给跨境电子商务企业的发展带来的一系列创新优化以及困难阻碍,从而有效地提出科学合理的应用策略。

In recent years,with the continuous progress and improvement of information technology,Internet technology has been widely used in many production fields,resulting in a large amount of big data information materials.Big data information is a new scientific and technological product with the continuous progress and development of science and technology.By using special analysis and processing methods and technologies,we can intelligently and quickly obtain the quality and service information of production factors within each enterprise.It is con‐ducive to the comprehensive and all-round development of the enterprise.Big data brings great opportunities and challenges to the operation and management of cross-border e-commerce enterprises,which not only makes the development of cross-border e-commerce enterprises innovate and optimize effectively,but also contributes to the sustainable development of cross-border e-commerce enterprises.Therefore,this paper will mainly describe a series of innovation,optimization,difficulties and obstacles brought by big data technology to the development of cross border e-commerce enterprises,so as to effectively put forward scientific and reasonable application strategies.