新趋势下酒店管理融合创新的策略研究

Research on the Strategy of Hotel Management Integration and Innovation under the New Trend

酒店属于我国服务领域重要的一个组成部分,要求酒店能够与时俱进,不断优化和完善自身,提升服务质量和服务水平,从而在激烈市场竞争之中站稳脚跟。当前时代背景之下酒店企业需要进一步加强酒店管理,为顾客提供更优质化酒店服务,不仅要采取更多新的经营方式吸引更多目标顾客,而且还要采取合理及科学的措施进行酒店管理融合创新,立足市场需求,这样才能够提高酒店经济效益和市场竞争能力。

Hotel is an important part of the service field in China,which requires the hotel to keep pace with the times,constantly optimize and improve itself,improve service quality and service level,so as to gain a firm foothold in the fierce market competition.Under the background of the current era,hotel enterprises need to further strengthen hotel management and provide customers with better hotel services.They should not only adopt more new business methods to attract more target customers,but also take reasonable and scientific measures to integrate and innovate hotel management and based on market demand,so as to improve the economic benefits and market competitiveness of hotels.