电子报纸版式设计上的视觉元素编排

Visual Element Arrangement in Layout Design of Electronic Newspaper

信息技术的不断发展,在为传统媒体带来了挑战的同时,也带动了媒体行业的升级与进步。传统媒体在这一态势下纷纷选择与互联网媒体接触,期望借助网络,以电子媒体的形式扩展传统报纸的传播途径。由于电子报纸传播途径、浏览方式均与传统报纸有显著的差异,同时因其承载方式转移到了线上,所受载体的限制更小,因此其在版式设计方面也有了一些迥异于传统纸媒的地方,特别是视觉元素的编排。该文从电子报纸版式设计入手,探讨其视觉元素的编排。期望该文的研究对相关领域能够有所帮助。

The continuous development of information technology not only brings challenges to the traditional media,but also drives the upgrading and progress of the media industry.Under this situation,traditional media have chosen to contact with Internet media,hoping to expand the communication channels of traditional newspapers in the form of electronic media with the help of the network.Because the transmission way and browsing mode of e-newspaper are significantly different from those of traditional newspapers,and because its bearing mode is transferred to the online,it is less limited by the carrier,so its layout design is also quite different from traditional paper media,especial y the arrangement of visual elements.Starting with the layout design of electronic newspaper,this paper discusses the arrangement of its visual elements.It is expected that the research of this paper can be helpful to related fields.