基于振兴乡村旅游视角农产品包装创新探究——以“龙隐”品牌为例

Research on Agricultural Product Packaging Innovation from the Perspective of Revitalizing Rural Tourism:Take "Longyin" Brand as an Example

乡村振兴战略是当前解决“三农”问题的重要环节,而乡村旅游则是实现乡村振兴的必由之路。通过全面调动区域旅游资源,推广乡土文化,结合当地农业生产建立新型的旅游模式,能有效促进农业发展,建设现代化新农村。作为乡村旅游基础条件之一的农产品,要想在激烈的市场博弈中获得发展优势,就必须实现品牌化,将当地乡土地域文化的内涵体现在产品包装设计中,从而在宣传地域文化特色的同时,提升农产品的价值,实现农业创新。为此,要基于振兴乡村旅游视角,分析农产品的包装设计要求,并以“龙隐”品牌为例探究具体的设计策略,以设计出既可以满足市场消费需求,又能够呈现区域特色文化的产品包装,从而增加客流量,提升旅游收入。

Rural Revitalization Strategy is an important link to solve the problems of"agriculture,rural areas and farmers",and rural tourism is the only way to realize rural revitalization.By fully mobilizing regional tourism resources,promoting local culture and establishing a new tourism model in combination with local agricultural production,we can effectively promote agricultural development and build a modern new countryside.As one of the basic conditions of rural tourism,agricultural products,in order to obtain development advantages in the fierce market game,must realize branding and embody the connotation of local rural land culture in product packaging design,so as to promote the value of agricultural products and realize agricultural innovation while publicizing regional cultural characteristics.Therefore,based on the perspective of revitalizing rural tourism,we should analyze the packaging design requirements of agricultural products,and take the"Longyin"brand as an example to explore specific design strategies,so as to design product packaging that can not only meet the market consumption demand,but also present regional characteristic culture,so as to increase passenger flow and enhance tourism revenue.