课程思政融入高校“营销策划”课程教学体系的思考

Thoughts on the Integration of Curriculum Ideological and Political Education into the Teaching System of"Marketing Planning"in Colleges and Universities

“营销策划”作为一门应用学科,是高校工商管理类专业学生的必修课程,教师深入探讨“营销策划”课程教学中的思政教育问题,将思政教育与专业教学融为一体,培养具有良好道德素养的营销策划人才具有重要的现实意义。要想有效地将课程思政与“营销策划”课程教学体系进行融合,可以从修正营销策划专业的人才培养目标、建立课程思政案例库、创新教学方法及考核方式等方面进行。

"Marketing planning",as an applied discipline,is a compulsory course for students majoring in business administration in colleges and universities.It is of great practical significance for teachers to deeply explore the ideological and political education in the teaching of"marketing planning",integrate ideological and political education with professional teaching,and cultivate marketing planning talents with good moral quality.In order to effectively integrate the curriculum ideological and political education with the teaching system of"marketing planning",it can be carried out from the aspects of revising the talent training objectives of marketing planning specialty,establishing the curriculum ideological and political case base,innovating teaching methods and assessment methods.