中职“商品推广策划”课程有效教学策略与途径刍论

Discuss on the Effective Teaching Strategies and Approaches of"Commodity Promotion Planning"Course in Secondary Vocational Schools

商品推广策划是中职市场营销专业学生的必修课程,是提高学生专业技能和综合素养的重要课程。在商品推广策划课程的教学中,教师应制订科学合理的教学计划,调整教学思路,确保训练的可行性,鼓励学生走进市场,发现生活中的策划案,规定时间和空间,让学生完成各类商品的推广策划,开设校内小型生活超市,通过实践检验知识的掌握程度,开展职业生涯规划活动,帮助学生明确人生目标,从而提高学生的专业素养,提高学生的职业竞争力。

Commodity promotion planning is a compulsory course for students majoring in marketing in secondary vocational schools.It is an important course to improve students'professional skills and comprehensive quality.In the teaching of commodity promotion planning course,teachers should formulate scientific and reasonable teaching plans,adjust teaching ideas,ensure the feasibility of training,encourage students to enter the market,find planning cases in life,specify time and space,let students complete the promotion planning of various commodities,set up small life supermarkets in the school,test the mastery of knowledge through practice,carry out career planning activities,and help students clarify their life goals,so as to improve students'professional quality and improve students'professional competitiveness.