浅析基于互联网的交互式传播对科学普及的影响

Analysis of the impact of internet-based interactive communication on the popularization of science

开展科学普及工作是推动科技发展和促进文明进步的重要举措。通信技术的发展让网络平台成为大众获得科学技术资讯的首要来源和主要渠道。为公民科学素质的增长提供了有效的助力。基于互联网的交互式传播,持续影响着科技传播的格局和态势,是新时代高效推进科普工作的利器,本文立足2020年公民科学素质调查的相关结果,围绕基于互联网交互式传播展开讨论,分析了目前存在的主要问题,并探讨了应对方法。基于互联网的交互式传播是助推科技创新的有力工具,但需要在健康良性的传播环境中运行才能充分发挥作用,这需要专业化的科普团队、有影响力的媒介和完善的监督审查机制共同发力。

The carrying out of the popularization of science is a significant measure to promote the development of science and technology and the progress of civilization.The development of communication technology has already made the network platform the primary source and main channel for the public to obtain scientific and technological information and this has provided an effective help for the growth of national scientific quality.Internet-based interactive communication,which continues to affect the pattern and situation of scientific and technological communication,is the edged tool to promote the work of science and technology efficiently in the new era.This paper discusses around the Internet-based interactive communication,sorts out the existing major problems and puts forward some solutions based on the results of the 2020 National Science Quality Survey.Internet-based interactive communication is a powerful tool to promote scientific and technological innovation,but it needs to be operated in a healthy and suitable communication environment in order to play its full role.And it also requires professional science popularization team,influential media and perfect supervision and review mechanism to work together.