高校负面网络舆情事件的回应路径研究——基于24起突发事件的模糊集定性比较分析(fsQCA)

Research on the Response Path of Negative Network Public Opinion Events in Universities:A Qualitative Comparative Analysis Based on Fuzzy Sets of 24 Emergencies

[目的/意义]旨在分析突发事件负面网络舆情的影响因素,探究高校的舆情回应路径具有重要现实意义。[方法/过程]采用模糊集定性比较分析法(fsQCA),选取24个典型案例,从事件种类、时间节点、回应立场、传播渠道与信息回馈因素进行比较分析,得到三条有效路径。[结果/结论]研究发现,回应时间节点的选取对高校负面舆情的应对效果具有重要影响,采用官方传播渠道是提升负面网络舆情回应效果的重要条件,信息的正回馈在高校负面网络舆情回应与治理中起到关键作用,并据此给出高校应对负面舆情治理的启示。

[Purpose/significance]It is of great practical significance to analyze the influencing factors of sudden negative network public opinion and explore the public opinion response path in the universities.[Method/process]Using fuzzy set qualitative comparative analysis(fsQCA)24 typical cases are selected to be compared and analyzed in the perspectives of event types time nodes response positions communication channels and information feedback factors and three effective paths are obtained.[Result/conclusion]The results show that the selection of response time nodes has an important impact on the response effect of negative public opinion in universities using official communication channels is an important condition to improve the response effect of negative network public opinion and the positive feedback of information plays a key role in the response and governance of negative network public opinion in universities.Finally the enlightenments for universities to deal with negative public opinion governance are obtained.