跨境电商企业经营对策研究——以洋码头为例

Research on the Operational Countermeasures of Crossborder E-commerce Enterprises——Taking Ymatou Global as an Example

随着人们生活水平的提高和互联网技术的不断发展,人们对商品的需求不再局限于国内,而是全球各地的商品。当今社会,网络信息技术的不断普及和发展,国际间交流得到进一步深化,贸易往来也日益频繁起来。在这一大背景下,跨境电商随之兴起。通过对跨境电商平台、PEST分析法、SWOT分析法等相关概念进行界定,并以我国跨境电商平台洋码头为例,通过应用PEST、SWOT分析法对其经营的外部环境和内部条件进行分析,包括企业的优势和劣势、面临的机遇和挑战进行分析,最后针对其面对的劣势、机遇和挑战提出了一系列的对策建议。

With the improvement of people’s living standards and the continuous development of Internet technology,people’s demand for commodities is no longer limited to domestic products,but commodities from all over the world.In today’s society,with the continuous popularization and development of network information technology,international exchanges have been further deepened,and international trade exchanges have become increasingly frequent.In this context,cross-border e-commerce has emerged.This article first defines cross-border e-commerce platform,PEST analysis method,SWOT analysis method and other related concepts,and then uses China’s cross-border e-commerce platform Ymatou Global as an example to analyze,and then applies PEST and SWOT analysis method to its operation The external environment and internal conditions,the advantages and disadvantages of the company,the opportunities and challenges faced by the company are analyzed,and finally a series of countermeasures and suggestions are put forward for the disadvantages,opportunities and challenges it faces.