产学研协同创新视角下中医药文化传播路径探究

Research on the Communication Path of Traditional Chinese Medicine Culture from the Perspective of Industry-University-Research Collaborative Innovation

中医药是推动中国走向世界不可缺少的传统文化载体。“十四五”期间,国家提出“全面推进健康中国建设,坚持中西医并重,大力发展中医药文化产业事业”。推动中医药文化产业事业的发展需要科学的创新途径。基于“产学研”角度对如何实现中医药文化传播路径进行了探究。结合对当前中医药文化传播的现状分析,以山东中医药大学为例,整合技术、人力、资源、环境、信息等协同创新要素有效聚集,探索中医药传播与企业、学校、科研机构等协同发展的新途径,旨在进一步助力中医药文化走出国门。

Traditional Chinese Medicine(TCM)is an indispensable carrier of traditional culture for China to embrace the world.During the 14th Five-Year Plan period,the state proposed to“comprehensively promote the building of a healthy China,attach equal importance to TCM and western medicine,and vigorously develop the cultural industry of TCM”.Promoting the development of TCM cultural industry needs scientific and innovative approaches.This paper explored how to realize the communication path of TCM culture from the perspective of“Industry-University-Research”.Based on the analysis of the current situation of TCM culture communication,taking Shandong University of Traditional Chinese Medicine as an example,this paper integrated technology,human resources,resources,environment and information and other collaborative innovation elements to effectively gather,and explored a new way for the collaborative development of TCM communication with enterprises,schools,scientific research institutions and et al,aiming to further help TCM culture go abroad.