自媒体时代短视频对大学生价值观的负面影响解析——基于武汉市大学生短视频使用现状的调查

Negative Guidance of College Students’Values of Short Videos in We-media Era:A Survey on the Current Situation of Short Video Usage among Wuhan College Students

随着短视频热的兴起,短视频迅速成为当代大学生的新宠,但其对大学生价值观的塑造有较多负面影响:在经济层面体现为非理性消费观和拜金主义金钱观;在政治层面体现为政治关注度低和政治信仰受冲击;在文化层面表现为泛娱乐化现象、审美趣味肤浅单一和主流文化认同感低;在人生层面表现为理想信念的异化和道德立场的钝化。短视频之所以吸引大学生群体并对其产生消极影响,一是短视频平台的算法、门槛以及短视频时长、形式等因素导致,二是由于大学生成长阶段的双刃性和成长环境的特殊性。为降低短视频对大学生价值观的负面影响,充分发挥其正向引导功能,提出了解决问题的路径为:主张大学生自律;高校扮演好教育和示范的双重角色;软件平台注重技术优化;政府加强监督和支持,促使短视频成为传播社会主义核心价值观和弘扬正能量的新型教育形式。

With the rise of short video craze,short videos have rapidly become the new favorite of contemporary college students,but they have more negative impacts on the shaping of college students’values:at the economic level,it is reflected in irrational consumption and money worship view;at the political level,it is reflected in the low political attention and the impact of political belief;at the cultural level,it is manifested as pan-entertainment phenomenon,superficial and single aesthetic taste and low identity of mainstream culture.As for the outlook on life,it is manifested as the alienation of ideals and beliefs and the passivation of moral stand.Short videos appeal to college students and have a negative impact on them due to the algorithm,threshold,length,form etc.of their platforms.Besides,the double-edged character of college students’growth stage and the particularity of their growth environment are also believed to be the cause of the problem.In order to reduce the negative impacts of short videos on college students’values and give full play to its positive guidance function,the paper explores multiple approaches:advocating self-discipline of college students;colleges and universities play the dual role of good education and demonstration;the short vedio apps focus on technical optimization.And the government should strengthen supervision and support to promote short videos as a new form of education to spread socialist core values and promote positive energy.