大数据背景下“算法杀熟”的法律规制

Legal Regulation of"Algorithm Price Discrimination"in the Context of Big Data

“算法杀熟”以平台用户为侵害对象,以通过数据画像进行歧视性定价为典型行为方式,具有比传统价格歧视更大的危害范围和侵害程度。较之传统的价格歧视,“算法杀熟”的专业技术性、隐蔽性更强,更难规制。遏制“算法杀熟”,需要构建政府监管机制,实现消费者福利与生产者福利的平衡;构建算法解释机制,实现保护消费者知情权与平台创新动力的平衡;构建侵权救济机制,实现消费者平等交易与平台自主定价的平衡。

"Algorithm price discrimination"refers to a typical behavior that infringes on the interests of users by achieving discriminatory pricing through the data portrait of platform users.Compared with the traditional price discrimination,"algorithm price discrimination"is more professional and technical,more hidden,more difficult to regulate,and its scope of harm and degree of infringement are greater.To curb"algorithmic price discrimination",we need to build a government supervision mechanism to realize the balance between consumer welfare and producer welfare;build an algorithm interpretation mechanism to realize the balance between the protection of consumers′right to know and the innovation power of the platform;build a tort relief mechanism to realize the balance between consumers′equal transaction and platform independent pricing.