从“作品”到“说话”:建构数字时代的大文艺观

From"Works"to"Storytelling":the Construction of"Great Literature"View in the Digital Age

在社交媒体时代,大众文艺评论等互动活动成为文艺消费的内容,评论者需要摆脱作品中心主义,建构涵盖“作品”与“活动”的大文艺观。数字时代的大文艺观与人们时常提到的“大文艺”观有两点不同,一是将作品外的“活动”包括在内,二是“作品”与“活动”并非机械叠加,而是被交流所贯穿,成为一条条话题素,不再有作品内外的区别。中国传统的“说话”概念可有效涵盖数字时代大文艺观中“作品”与“活动”的二重性。同时,这构成了一种SNS社区式集体生产,既承认了传统的著作权,又体现了网络的开源精神。在文化参与的背后,我们也需要注意到数字资本主义的文化生产逻辑走向了精神政治。

In the age of social media,interactive activities as mass literature and art criticism have become the content of literary consumption.Critics should cast off work-centrism and construct"great literature"view covering"works"and"activities",different from traditional ones.It includes"activities"outside the works,at the same time,"works"and"activities"are not mechanically superimposed,but penetrated by communication and become topic elements.There is no difference between inside and outside of works.The traditional Chinese concept of"storytelling"can effectively cover the duality of"works"and"activities".This also creates a kind of SNS community-based collective production,which not only recognizes copyright,but also reflects the spirit of network open source.Behind the cultural participation,the cultural production logic of digital capitalism has moved towards spiritual politics.