旅游体验质量评价与测量问题反思——评《从满意度到愉悦度:旅游体验评价的一体化转向》

Reflection on the Evaluation and Measurement of Tourism Experience Quality——Comment on"From Satisfaction to Pleasure:the Integrated Turn of Tourism Experience Evaluation"

对《从满意度到愉悦度:旅游体验评价的一体化转向》一书展开评价,在关注该书核心内容的基础上,重点对旅游体验质量测量为何失效、旅游体验质量体系建立及中国本土化理论构建等问题做出反思,指出旅游学科在汲取其他学科理论养分和力量的过程中,应避免理论的简单移植,同时对当前旅游研究中定量研究方法的流行提起警惕,强调重视质性研究在理论构建中的重要作用,并呼吁唤起中国本土旅游基础理论建设意识的觉醒。

“From Satisfaction to Pleasure:The Integrated Turn of Tourism Experience Evaluation”has an in-depth exploration of the methodology of tourism experience research,and its content covers the analysis and theoretical construction of the evaluation and measurement of tourism experience quality.Based on the core content of the book,this article evaluates the book.This article focuses on why the measurement of tourism experience quality fails,the establishment of the tourism experience quality system and China’s reflected on issues such as the construction of chemical theories,and point out that in the process of absorbing the theories and strengths of other disciplines,tourism disciplines should avoid simple transplantation and devastation of theories;at the same time,they should be vigilant against the popularity of quantitative research methods in current tourism research and emphasize qualitative research.The important role of research in theory construction has awakened the of awareness of the constructionof the basic theoryof Chinese indigenous.