乡村振兴背景下农村消费者金融素养分析

Analysis on the Financial Literacy of Rural Consumers under the Background of Rural Revitalization

在乡村振兴的大背景下,农村消费者金融素养较低是制约农村金融深入发展的原因之一。本文基于2021年宁乡市消费者金融素养调查,分析影响农村消费者金融素养的因素,并提出提高农村消费者金融素养的策略建议。

Under the background of rural revitalization,the low financial literacy of rural consumers is one of the reasons that restrict the further development of rural finance.Based on the 2021 Ningxiang Consumer Financial Literacy Survey,this paper analyzes the factors that affect the financial literacy of rural consumers,and proposes strategies to enhance rural consumers' financial literacy.