新零售发展趋势研究

Research on the Development Trend of New Retail

随着互联网、大数据的广泛应用,商业模式发生了巨大变化,新零售作为商业模式的一个重要组成部分,也得到了快速发展。其中,直播电商作为一种新零售方式,逐渐在互联网时代中大放异彩。从新零售的概述出发,对零售行业的现状和直播带货成为流行趋势的原因进行分析,并对新零售的未来发展趋势加以探讨。

With the rapid development of the Internet and big data,great changes have taken place in the business model.As an important part of business model,new retail has also developed rapidly.Among them,live e-commerce,as a new way of retail,has gradually become a great success in the Internet era.Starts from the emergence of new retail and analyzes the current siuation of the retail and the reasons why live delivery with goods has become a popular trend.According to the analysis,we discussed the future development trend of new retail.