新兴网络消费文化对大学生消费观念和行为的影响研究

Research on the Infl uence of Consumer Culture in the Emerging Network on College Students’Consumption Concepts and Consumer Behaviors

网络作为极其重要的新兴媒介,不仅构建了新的价值世界,还给人们的日常精神生活提供了重要空间,各种新兴网络文化极大丰富了人们的生活需要。其中新兴网络消费文化的兴起既是消费文化顺应时代发展的必然,又是科技进步带来便捷生活的表现,更是人们生活质量提高和生活习惯改变的重要体现。大学生作为社会中的活跃群体之一,其消费观念和行为受新兴网络消费文化影响较大,但过程中也暴露了其中的许多问题。本文在此背景下分析了大学生网络消费的特点及内容,并针对问题进行了相关探讨分析。

As an important new medium,the network has not only built a world with new values,but also provided an important channel for people’s daily spiritual life,and various emerging network cultures have greatly enriched people’s life.The rise of consumer culture in the emerging network is not only the inevitable development of consumer culture in accordance with the times,but also the manifestation of convenient life brought by technological progress,and an essential refl ection of the improvement of people’s quality of life and change of living habits.As one of the active groups in the society,college students’consumption concepts and consumer behaviors are greatly influenced by the consumer culture in the emerging network,which also reveals many problems in this process.This study analyzes the characteristics and content of college students’online consumption in this context,discusses and analyzes the problems.