基于大市场营销理论逻辑的乡村旅游规划研究

Research on Rural Tourism Planning Based on the Logical Theory of Mega Marketing

发展乡村旅游是乡村振兴战略的助推器,针对国内当前乡村旅游规划中存在的问题,提出运用大市场营销理论逻辑框架进行科学规划的思路和要点:坚持以“人”为中心的发展战略,从政府有为的“讲政治”和市场有效的“公共关系”方面建立保障战略,并通过科学的营销战略满足游客需求和实现让“人”满意。

The development of rural tourism is the booster of rural revitalization strategy.In view of the current problems in the planning of rural tourism in China,it proposes the following ideas and points for scientifi c planning by using the logical framework of mega marketing theory,including insisting on the development strategy centering on peo-ple,establishing the guarantee strategy in terms of“politics”of the promising government and“public relations”of eff ec-tive markets,meeting tourists’demands and satisfying people through scientifi c marketing strategy.