节庆活动涉入对参与者地方认同及幸福感的影响

Eff ects of the Involvement of Festival Activities on Participants’ Local Identity and Happiness

节庆活动是地方文化重现的重要情境,在地方认同构建、居民幸福感提高过程中具有重要意义。本文通过对广州迎春花市参与者进行一对一深度访谈,发现节庆活动参与者在涉入程度和涉入方式方面存在较大差异,且活动涉入与地方认同之间存在显著的正向影响,通过影响参与者的认知认同、情感认同和意向认同三个方面构建地方认同。同时,活动涉入对参与者的幸福感有积极影响,组织活动方可以通过影响生活满意度和正向情感来提高参与者的幸福感。

Festival activities are important external carriers of local culture,and they are important in the process of local identity construction and residents’well-being enhancement.In this article,through one-to-one in-depth interviews with the participants of the Flower Fair for Spring Festival in Guangzhou,it is found that there were significant diff erences in the degree and mode of the involvement of festival participants,and that there was a signifi cant positive effect between the involvement of activities and local identity,which influenced the construction of local identity in three aspects,including cognitive identity,emotional identity and intentional identity of participants.Meanwhile,their involvement of activities also had a positive eff ect on participants’happiness which was enhanced by improving their life satisfaction and positive emotions by the activity organizer.