农村电商发展现状及对策分析——以南京市水晶村电商示范村为例

Analysis on the Development Status and Countermeasures of Rural E-commerce--Taking the E-commerce Demonstration Village of Shuijing Village in Nanjing as an Example

近年来,农村经济高速发展,电商行业进入飞速发展时期,农村电商不断发展壮大,出现了很多的农村电商示范村。江苏省南京市溧水区水晶村在发展过程中,存在商业模式可复制性强、恶意竞争严重;高素质人才匮乏;农村电商管理成本高;电商服务站还不够完善;质量、规格等缺乏保证;电商企业不多,营销能力也有所欠缺;特色产品不明显等瓶颈。依据这些问题,本文提出了促进农村电商转型升级、加大高素质人才的输送、农村电商物流体系的构建、建立并完善农村电商管理系统、积极发动村民参与及加强基础设施建设等措施和建议。

In recent years,with the rapid development of the rural economy and e-commerce industry,the rural e-commerce has been constantly advance with a lot of rural e-commerce demonstration villages.In the process of development,there are bottlenecks such as high reproducibility of business models,serious malicious competition,lack of high-quality talents,high costs of rural e-commerce management,imperfect e-commerce services,lack of assurance of quality and specifi cations,few e-commerce enterprises,lack of marketing capacity,and inconspicuous special products in the Shuijing Village of Lishui District,Nanjing City in Jiangsu Province.Based on these problems,this article puts forward measures and suggestions to promote the transformation and upgrading of rural e-commerce,increase the transportation of high-quality talents,build a logistics system for rural e-commerce,establish and improve the rural e-commerce management system,actively mobilize villagers to participate and strengthen infrastructure construction.