社会公众人物姓名的商业价值及商标抢注问题研究

Research on the Commercial Value and Trademark Snatches of the Names of Social Public Figures

随着新时代中国特色社会主义市场经济的发展,各行各业的商家、商业主体对社会公众人物姓名商标的功能及其影响力的认识愈加深刻,社会公众人物的姓名商标因其背后蕴含着巨大的财产利益,屡遭不法商家的恶意抢注,我国法律对社会公众人物姓名商标恶意抢注行为的规制有待进一步提高。因此,有必要在分析目前社会公众人物姓名商标恶意注册现状的基础上,就社会公众人物姓名商标恶意抢注行为的法律规制进行探讨。

With the development of the socialist market economy with Chinese characteristics in the new era,businessmen and business entities in various industries have a deeper understanding of the function and infl uence of the names and trademarks of social public fi gures.Because of the hidden huge property interests,the names and trademarks of social public fi gures have been maliciously snatched by illegal businessmen.The regulation of China’s laws on the malicious snatches of names and trademarks of social public fi gures needs to be further improved.Therefore,based on the analysis of the current situation of malicious snatches of names and trademarks of public fi gures,it is necessary to discuss the legal regulation of malicious snatches of names and trademarks of public fi gures.