西部乡村旅游接待户景区化概念模型与内涵

Scenic Orientation Conceptual Model and Connotation of Rural Tourism Reception Households in the Western Region of China

为了厘清西部地区乡村旅游接待户朝景区化方向发展的理论逻辑,在追溯景区化概念渊源的基础上,借鉴“驱动力—状态—响应”概念模型思想,构建了西部乡村旅游接待户景区化DSR概念模型,解读了景区化DSR概念模型的构成要素及其内涵。基于对西部乡村旅游接待户的调研,结合模型分析认为:第一,内在驱动力包括乡村旅游接待户寻求生产方式转型、提升旅游接待水平、主客休闲活动空间调适,外部驱动力包括助力乡村振兴战略和打破雷同化旅游竞争。第二,现实状态是乡村旅游接待户在全面优化旅游接待功能、塑造个性旅游形象、乡土旅游氛围。第三,响应表现为政府积极的旅游扶持政策、顶层设计、乡村居民的积极参与。

In order to sort out the theoretical logic of the scenic orientation development of rural tourism reception households in the Western Region of China,based on tracing the origin of the concept of scenic orientation,and drawing lessons from the concept model idea of“Driving force-State-Response”,this paper constructs a scenic DSR conceptual model of rural tourism reception households in the Western Region of China,and interprets the constituent elements and connotation of the scenic DSR conceptual model.Based on the investigation of rural tourism reception households in the west,combined with the model analysis,it is considered that:The internal driving forces include rural tourism reception households seeking the transformation of production mode,improving tourism reception level and the adjustment of host guest leisure activity space;The external driving forces include contributing the Rural Revitalization Strategy and breaking the similarity competition in tourism.The reality is that rural tourism reception households are comprehensively optimizing tourism reception functions,shaping personalized tourism image and local tourism atmosphere.The response is reflected in the government’s active tourism support policies and top-level design,as well as the active participation of rural residents.