摘要
当前,面对新冠肺炎疫情的复杂性和不确定性,提升公众的认知度和自我防护能力至关重要。以评价理论中的级差系统作为分析框架,分析《主播说联播》中的疫情防控话语如何使用级差资源更好地提示疫情风险、劝说受众加强个人防护。研究发现,短视频中的级差资源在引导受众认知疫情和加强防护方面起到四个作用:间接表达态度,引导受众的认知;增强态度的明确性,提升劝说力;调节话语的来源,增强可信性;增强话语的感染力,争取受众认同。
It is crucial to raise the public’s awareness of the epidemic and self-protection ability when the COVID-19 epidemic is changeable with complex characteristics.The“CCTV Anchor’s News Commentary”is a short video program officially launched by CCTV in 2019.By using the graduation system in the Appraisal Theory as the analytical framework,this study analyzes the way in which graduation resources are used in the discourse of the“CCTV Anchor’s News Commentary”to alert the audience to the risk of the epidemic and persuade them to strengthen personal protection.It has been found that the graduation resources in the short videos have the following four functions:first,shape the audience’s perception by expressing indirect attitudes;second,enhance the power of persuasion by clarifying attitudes;third,increase credibility by regulating the sources of discourse;finally,gain acceptance from the audience by enhancing the appeal of discourse.
作者
黎莎
吴格奇
LI Sha;WU Ge-qi(School of International Studies, Hangzhou Normal University, Hangzhou, Zhejiang, 311121, China)
出处
《盐城师范学院学报（人文社会科学版）》
2022年第3期90-97,共8页
Journal of Yancheng Teachers University（Humanities & Social Sciences Edition)
基金
杭州市哲学社会科学规划课题“话语分析视角下的城市政务微信新闻价值研究”(M21JC054)。
关键词
疫情防控话语
《主播说联播》
级差资源
评价理论
discourse of the epidemic prevention and control
“CCTV Anchor’s News Commentary”
graduation resources
the Appraisal Theory
