基于高质量发展要求的公共图书馆文化创意产品开发策略

Development Strategies of Cultural and Creative Products by Public Libraries Based on the High-quality Development Requirements

得益于国家政策的大力支持和引导,我国公共图书馆文创产品开发自2016年以来蓬勃发展。期间,积累了许多有益经验,但在供给侧和需求侧方面分别存在一些问题,导致后续发展动力不足。提出了从产品、空间和服务3个方向改善图书馆文创产品供给侧,从营销和消费意愿2个方向改进需求侧的对策建议,希望为未来图书馆文创产品高质量发展提供参考。

Cultural and creative products development by public libraries in China has been booming since 2016which benefited from the strong support and guidance of national policies. During this period,a lot of useful experience has been accumulated,but there are some problems on the supply side and the demand side which leads to the lack of motivation for development. This paper puts forward countermeasures and suggestions for improving the supply side of cultural and creative products by public libraries from three directions of products,space and services,and the demand side from two directions of marketing and consumption intention,hoping to provide reference for the high-quality development of cultural and creative products by libraries in the future.