传统纺织外贸企业转型跨境电商研究

Research on the transformation of cross-border e-commerce of traditional textile and foreign trade enterprises

跨境电商是传统外贸的新业态,是外贸企业转型升级的重要抓手。文章以江苏省省属国有企业的二级企业S公司为例,通过比较分析具有代表性的跨境电商企业实例,设计了S公司转型跨境电商的方案,包括团队建设、平台选择、品牌建设等。

Cross-border e-commerce is a new form of traditional foreign trade and an important means for the transformation and upgrading of foreign trade enterprises. Taking Jiangsu provincial state-owned enterprise’s secondary enterprise S company as an example, this paper designs the scheme of S company to transform cross-border e-commerce,including team building, platform selection, brand building, etc. by comparing and analyzing representative examples of cross-border e-commerce enterprises.