快递物流仓储资源共享定价决策问题研究

Pricing Decision of Express Logistics Warehousing Resource Sharing

在快递物流仓储资源共享的定价决策中,将仓储企业信用和快递配送效率因素引入需求函数,针对仓储资源共享中的4类现实场景,构建基础仓储服务、仓配一体非合作博弈、仓配一体合作博弈、共享平台社会福利最大化4类定价模型,解决具体场景下的仓储企业最优定价以及合作快递公司选择问题。结果表明,与非博弈定价相比,4种博弈定价模型均可以提高仓储企业收益和仓配一体化总收益,但在仓配一体化场景下,不论采取合作博弈还是非合作博弈策略,对快递企业都是不利的。共享平台的介入可以较好解决该问题,在共享平台社会福利最大化场景下,无论是总收益还是博弈参与各方的收益水平均高于其他各种定价策略的情况。仓储资源共享平台需要充分发挥在共享资源交易撮合中的价格引导作用,提高资源配置效率。

In the pricing decision of express logistics storage resource sharing,the credit index of storage enterprises and express distribution efficiency index are introduced into the demand function,and for the four specific scenarios in warehousing resource sharing,four pricing models of basic warehousing service,warehouse distribution integration with non-cooperative game,warehouse distribution integration with cooperative game and sharing platform social welfare maximization are constructed,which can help warehousing enterprises to make the optimal pricing decisions and to select express companies in specific scenarios.The results show that the four game pricing models can improve the revenue of warehousing enterprises and the total revenue of integrated warehouse and distribution services.However,in the scenario of warehouse distribution integration,it is disadvantageous for express delivery enterprises to adopt either cooperative game strategy or non-cooperative game strategy.Sharing platform can better solve this problem.Under the scenario of sharing platform social welfare maximization,both total revenue and participants’revenue are higher than those of other strategies.The storage resource sharing platform needs to give full play to its pricing suggestion and guidance role,to improve the efficiency of resource allocation.