青海文旅融合高质量发展路径研究

Research on High Quality Development Path of the Integration of Culture and Tourism in Qinghai

紧抓丝绸之路经济带建设的历史机遇,深入贯彻实施乡村旅游振兴战略,开拓文旅融合高质量发展新格局,对实现青海文化旅游名省建设与提升人民幸福美好生活质量有着重要意义。近年来,青海文化创意产业与旅游业融合发展势头在向纵深推进,却依然存在整体融合发展质量欠佳的问题,具体表现在四个方面:第一,资金投入不足,发展理念陈旧,管理体制不畅,部门联动低效;第二,创新研发力度不够,增收渠道有限,不能充分满足市场需求;第三,发展模式粗放,产品缺乏高科技元素,品牌效应较弱,缺乏营销推介;第四,创意人才短缺,人才培养与引进机制有待完善。立足青海实际,提出青海省应基于制度层面、市场层面、企业层面与产品层面四个维度探索融合发展路径,以实现青海文化创意产业与旅游业融合的高质量发展。

Grasp the historical opportunity of the Silk Road Economic Belt construction,thoroughly implement the rural tourism revitalization strategy,and open up a new pattern of culture and tourism integration and high-quality development,which is of great significance to the construction of a famous cultural tourism province in Qinghai and the improvement of the people’s happiness and quality of life.In recent years,the developmental momentum of the integration of Qinghai’s cultural and creative industries and tourism has been advancing in depth,but there is still a problem of poor overall integrated development quality.Specific performance in four aspects:first,it has insufficient capital investment,outdated development concepts and poor management systems,and the departmental linkage is also inefficient;second,the innovation and R&D efforts are not enough,the revenue-increasing channels are limited,and they cannot fully meet the market demand;third,the development model is extensive lacks high-tech elements,and brand effect is weak,marketing promotion is lacking;fourth,there is a shortage of creative talents,and the talent’s training and introduction mechanism needs to be improved.Based on the reality of Qinghai,propose that Qinghai Province should explore the integrated development path based on the four dimensions of system,market,enterprise and product in order to achieve the high-quality development of the integration of Qinghai’s cultural creative industries and tourism.