媒体产业与体育表演类项目联动关系研究

Research on the Linkage between Media Industry and Sports Performance Events

该文通过文献资料法、逻辑分析等方法,对媒体产业与体育表演类项目的联动关系进行研究,进一步丰富媒体产业与体育表演类项目联动发展关系理论体系。研究结果:媒体产业与体育表演类项目之间存在着联动关系,二者相互交融、共同发展,新的信息传播方式出现使媒体与体育表演类项目的契合愈加紧密。因此,要充分利用媒体资源树立体育表演类项目良好公众形象,并建设自媒体传播体系,以真正做到使体育表演类项目与媒体产业在联动关系中实现更深程度的融合发展。

This paper studies the linkage relationship between media industry and sports performance projects by means of literature and logical analysis,so as to further enrich the theoretical system of linkage development relationship between media industry and sports performance projects.Research results There is a linkage relationship between the media industry and sports performance projects.They blend with each other and develop together.The emergence of new ways of information dissemination makes the fit between the media and sports performance projects closer and closer.Therefore,we should make full use of media resources,establish a good public image of sports performance projects,and build our own media communication system,so as to truly realize the deeper integration and development of sports performance projects and media industry in the linkage relationship.