武汉城市居民体育旅游行为及消费特征研究

Research on Sports Tourism Behavior and Consumption Characteristics of Urban Residents in Wuhan

随着社会经济的发展,武汉城市居民的生活水平不断提高。体育旅游作为现代旅游业的重要组成部分,越来越受到城市居民的重视,因此,了解城市居民体育旅游的需求以及其消费能力十分必要。该文以武汉城市居民体育旅游行为及消费的影响因素和消费特征为切入点,对城市居民体育旅游消费行为的促进对策进行分析,以期为武汉市体育旅游的长远发展提供参考依据。

With the development of social economy,the living standards of urban residents in Wuhan are constantly improving.As an important part of modern tourism,sports tourism is increasingly valued by urban residents.Therefore,it is necessary to understand the needs of urban residents'sports tourism and their consumption capacity.In this paper,starting from the influencing factors and consumption characteristics of sports tourism behavior and consumption of urban residents in Wuhan,it analyzes the Promotion Countermeasures of sports tourism consumption behavior of urban residents,in order to provide reference basis for the long-term development of sports tourism in Wuhan.