我国滑雪产业发展现状及对策探究

Research on the Development Status and Countermeasures of Skiing Industry in China

2022年北京冬奥会将我国滑雪产业的热度推至高潮,带动和促进了我国滑雪产业的快速升级与发展,迎来了我国滑雪产业历史性的发展机遇期。该研究对我国滑雪产业发展现状进行分析,找出我国滑雪产业在目前发展中存在的困境,以滑雪经营企业为主体提出相应的改善对策,为我国滑雪产业的产值增值提供理论参考依据。

The 2022 Beijing Winter Olympic Games pushed the popularity of China's skiing industry to a climax,driven and promoted the rapid upgrading and development of China's skiing industry,and ushered in a historic period of development opportunities for China's skiing industry.This study analyzes the development status of China's skiing industry,finds out the difficulties existing in the current development of China's skiing industry,and puts forward corresponding improvement countermeasures based on skiing management enterprises,so as to provide a theoretical reference for the value-added output of China's skiing industry.