小篮球运动的发展困境及推广路径研究

Research on the Development Dilemma and Promotion Path of Little Basketball

随着我国经济发展方式转变为高质量快速发展,国民健身意识在不断增强,篮球作为一种健身、观赏、趣味性强的体育运动,深受国内外人们的喜爱。早在2017年,为推动中国从“篮球大国”向“篮球强国”转型,中国篮协就启动了小篮球发展计划,其目的是降低儿童篮球运动的难度,促进更多的儿童从小开始参加篮球项目,促进其身体素质等各方面的全面健康发展,强化我国篮球运动项目后备人才的培养。该文运用文献资料、逻辑分析等方法,对小篮球运动的相关概念和特点进行分析,在此基础上提出小篮球运动发展存在的困境,如政策制定待完善、专项资源较缺乏、小篮球赛事量少和公众的认可度低等。并据此提出相应的推广路径:小篮球运动政策扶持、优化小篮球运动资源、小篮球赛事全面开展和社会媒体加大宣传力度。

With the transformation of my country's economic development mode to high-quality and rapid development,the national fitness awareness is constantly increasing.As a kind of fitness,viewing,and fun sport,basketball is deeply loved by people at home and abroad.As early as 2017,in order to promote China's transformation from a"big basketball country"to a"powerful basketball country",the China Basketball Association launched a small basketball development plan,which aims to reduce the difficulty of children's basketball,promote more children to participate in basketball projects from an early age,promote the all-round and healthy development of their physical quality and other aspects,and strengthen the cultivation of reserve talents for basketball projects in China.Using the methods of literature and logical analysis,this paper analyzes the relevant concepts and characteristics of small basketball,and puts forward the difficulties existing in the development of small basketball,such as policy formulation to be improved,lack of special resources,small amount of small basketball events and low public recognition.Based on this,we should strengthen the publicity and optimization of small basketball games and social media resources,and put forward corresponding policies to promote small basketball games.