如何证明你活动的影响力 活动影响力指南

The Event Impact Playbook

本指南适用于企业内部的活动组织者、营销人员和机构,他们希望使用指标来量化展示他们的活动对利益相关者的影响,并支持他们的战略活动计划。通过此指南,你会学到:※哪些指标来衡量你活动的影响力※活动数据库中,不同的数据意味着什么※如何预测与会者的行为结果※如何建立一种共同语言※如何将你的分析用于战略活动规划。

This playbook is for in-house corporate event organisers,marketers and agencies who want to use metrics to demonstrate the impact of their events to stakeholders and underpin their strategic events plan.By reading the playbook you will learn:•How to set impact metrics using the Event Impact Tree•The usefulness of different data in your event technology stack•How to predict attendee behavioural outcomes•How to establish a common language•How to use your analysis for strategic event planning。