休闲农业发展及其影响因素研究

An Empirical Study on the Development of Leisure Agriculture

兰州市城关区自然资源和旅游资源丰富,有着发展休闲农业得天独厚的优势,但休闲农业的发展速度缓慢。从消费者认知、花费情况、偏好和关键需求因素4个方面设计调查问卷,分析城关区休闲农业发展现状,找出休闲农业发展面临的问题,并提出相应对策建议,以期进一步发展休闲农业,改善休闲农业经营环境,增加休闲农业经营主体的收入。

The development of leisure agriculture in Chengguan district of Lanzhou city have many unique advantage,rich in natural resources and tourism resources,But the development speed of leisure agriculture is still slow.Through the design of questionnaire from four aspects of consumer cognition,consumer spending,consumer preferences and consumer key demand factors,this paper investigates the current situation of leisure agriculture development in Chengguan district,analysist the problems faced by leisure agriculture development,and puts forward corresponding countermeasures and suggestions.In order to further develop leisure agriculture,improve the environment of leisure agriculture,and increase the income of leisure agriculture operators.