论我国主流意识形态传播的“算法焦虑”与纾解

On the“Algorithm Anxiety”in the Spread of Mainstream Ideology in China and Its Relief

人工智能的算法技术并非单纯的工具技术,而是具有明确价值取向的新兴权力。这种新兴权力制约着意识形态领域传播格局、内容生产和话语方式的深刻变革,推动意识形态智能化的转型,使得意识形态领域的斗争和交锋更加激烈和复杂。如果人工智能算法得不到科学引导和合理监管,对其盲目滥用,就会使我国主流意识形态的传播遭遇西方技术霸权的控制操纵、话语引导的混乱和偏向、被边缘化和“信息茧房”等“算法焦虑”难题。因此,为防范风险,凝聚共识,纾解焦虑,我们需要不断优化算法设计,用主流价值驾驭算法;推进主流媒体融合发展,提升主流意识形态传播力和影响力;以制度性规范规制算法权力,夯实主流意识形态传播的制度保障。

Artificial intelligence algorithm technology is not a simple tool or technology,but a new power with a clear value orientation.This new power brings profound changes of dissemination pattern,content production and mode of discourse in the ideological field and promotes its intelligent transformation,which make the struggle and confrontation in the ideological field more intense and complicated.Without scientific guidance and reasonable supervision,the blind abuse of artificial intelligence algorithm technology can lead to algorithm anxiety of mainstream ideological spread,such as control and manipulation by western countries,confusion and bias of discourse guidance,marginalization,information cocoons.Therefore,in order to prevent risks,build consensus and relieve anxiety,we need to optimize algorithm design and pilot the development of algorithm technology under the guidance of mainstream value orientation;we also need to promote the integrative development of mainstream media and expand the influence of mainstream values.We should focus on reregulating algorithmic power with institutional norms and consolidating the institutional foundation of ideological governance.