知名品牌皮具型录版面设计与品牌文化的关系研究

The Relationship Between Catalogue Layout Design of Well-known Brand Leather and Brand Culture

现在的市场竞争很大程度上取决于品牌文化的竞争,通过品牌文化的效应,扩大品牌知名度,从而吸引更多的消费群体,促进产品销售。通过案例研究,详细探究品牌文化与知名品牌皮具型录版面设计之间的视觉表现,并进一步提出了品牌文化与知名品牌皮具型录版面设计融合的新方法。希望对皮具类型录版面设计提供较好的参考依据。

The current market competition largely depends on the competition of brand culture.Brand awareness is expanded through the effect of brand culture,so as to attract more consumer groups and promote product sales.Through a case study,the paper explores the visual expression between brand culture and catalogue layout design of well-known brand leather goods in detail,and further propose a novel method of brand catalogue layout design in combination with brand culture.It hopefully can provide reference for the layout design of leather catalogue.