设计美学理论在产品造型中的应用--以“深泽直人”产品为例

The Application of Design Aesthetics Theory in Product Design:As Naoto Fukasawa Products as an Example

从设计美学的角度出发,归纳了美学理论与产品设计的关系,论述了产品设计中运用直觉说与移情说的价值与意义。通过对“深泽直人”多个具代表性的设计案例分析,进一步探析设计美学理论和设计方法运用对现代产品设计的重要意义。设计师通过美学理论的应用,在设计中关注人的情感,使设计在满足需求的基础上可以凭“直觉”使用,给消费者带来愉悦的新产品体验。

From the point of view of design aesthetics,this paper summarizes the relationship between aesthetics theory and product design,and discusses the value and significance of applying intuition theory and empathy theory in product design.Through the analysis of several representative design cases of Naoto Fukasawa,the significance of the application of design aesthetics theory and design methods to modern product design is further explored.Through the application of aesthetic theory,designers pay attention to people's emotions in the design,so that the design can be used by"intuition"on the basis of meeting the needs,and bring consumers a pleasant new product experience.