“循环时尚”理念下包袋设计及品牌塑造

Bag Design and Branding under the Concept of "Circular Fashion"

“循环时尚”一直是时尚界比较热门的话题,近年来在时尚包袋行业表现尤为明显。研究发现,相比于在当今社会占主流地位的“快时尚”,“循环时尚”理念下的包袋设计能够更大限度地降低资源的消耗与浪费,并引领起一股绿色时尚的潮流。这不仅归功于包袋的循环设计与制造上符合当代的审美方式,更重要的在于品牌的塑造以及企业绿色环保的服务流程、嵌入式的设计管理以及绿色环保理念的宣传方面。这两方面共同推动了包袋的可循环时尚发展。

"Circular fashion"has always been a hot topic in the fashion industry,especially in recent years in the fashion bag industry.Studies have found that,compared to the mainstream of"Fast fashion"in today's society,the"Circular fashion"concept of fashion bag design to a greater extent to reduce the consumption of resources and waste,and lead a green fashion trend.This is not only attributed to the bag recycling design and manufacturing in line with contemporary aesthetic,but more importantly,the branding and corporate green service process,embedded design management and the promotion of green ideas.These two aspects together promote the development of the bag's recyclable fashion.