美国“锐实力论”的战略传播与中国应对

The U. S. Strategic Communication on "Sharp Power Theory" and China’s Countermeasures

美国“锐实力论”的战略意图是配合美国政府对华战略调整、对抗中国文化影响力。为了促成“锐实力论”的广泛传播,美国启动了全政府—全社会联动的战略传播模式,采取了新造概念界定问题、运用学术话语增强公共信任、进行意识形态批判获取道德共情等传播策略。“锐实力论”的传播对中国国家形象带来了一定的负面影响,阻滞了部分中美之间正常的科技、文化、学术交流。中国需要从战略高度科学、系统、理性地应对:建构与完善中国国家战略传播机制;加强学术话语与相关理论体系建设,创新学术话语;中国一方面要继续大力传播“非意识形态化”的交往理念,避免掉入意识形态对抗陷阱,另一方面则可以主动应对,以“文化自信”为核心内容优化中国文化影响力资源,并从传播主体、内容、渠道、受众等方面完善传播策略,从而改变外界对中国的意识形态偏见。

The strategic motivation of the U.S."Sharp Power Theory" is to coordinate with the U.S.government’s strategy readjustment toward China,and to counter Chinese cultural influence.The U.S.government has initiated the mode of whole-of-government and whole-of-society to spread "Sharp Power Theory".It also has adopted communication tactics such as creating a new concept to define problems,using academic discourse to get public trust,and carrying out ideologic criticism to gain moral empathy.The spread of "Sharp Power Theory" triggers a certain degree of negative impact on China’s image and impedes a part of normal academic,cultural,science and technology communication between the U.S.and China.China should response to this problem rationally,systematically and scientifically from strategic perspective:construct and improve China’s national strategic communication mechanism,reinforce Chinese academic society’s theoretical system and innovate academic discourse.In addition to this,China should go on communicating non-ideologic idea from ideologic confrontation on one hand.On the other hand,China can actively change the ideologic bias on China by using the contents of "Cultural Confidence" to optimize China’s cultural influence and promoting communication tactics from subjects,contents,media and audiences.