乡村旅游目的地评价指标体系研究——以井陉于家石头村为例

Study on the Evaluation Index System of Rural Tourism Destination:Taking Yujia Stone Village in Jingxing County as an Example

乡村旅游目的地健康蓬勃发展需要有针对性的评价体系来指导具体建设工作,对乡村旅游目的地相关文献资料进行梳理,以旅游系统等相关理论为基础,采用定性和定量分析相结合的方法,建立乡村旅游目的地评价指标体系,确定各项指标的选取和权重,建立乡村旅游目的地评价标准.最后选取乡村旅游目的地井陉于家石头村进行实证研究,提出对策建议以促进乡村旅游的发展.

The healthy and vigorous development of rural tourism destinations requires a targeted evaluation system to guide specific construction work.Though sorting out the relevant literature of rural tourism destinations,based on the relevant theories such as tourism system,the method of combining qualitative and quantitative analysis is adopted to establish the evaluation index system of rural tourism destination,determine the selection and weight of each index,and establish a rural tourism destination evaluation index system.Finally,the rural tourism destination Yujia Stone Village in Jingxing County is selected for empirical research,and suggestions are put forward to promote the development of rural tourism.