后疫情时代我国“体育文旅产业+互联网”融合创新发展研究

Research on the integration and innovative development of sports culture and tourism industry + Internet in the post-epidemic era of China

在国家政策以及产业结构调整的背景下,将互联网的创新成果融入于体育文旅产业中必将成为新时代创新发展的新思路。对“体育文旅产业+互联网”融合发展的潜在逻辑、重点领域及策略三个方面进行分析,指出以互联网为基础融合后的重点领域主要涉及体育旅游、体育传媒、体育文化、体育赛事和体育学习等;提出“体育文旅产业+互联网”融合创新发展的策略为政府带头、政策引领、线上线下宣传、打造成功的典型案例和培养相关产业高素质的专业型人才等。

It will be a new idea for the innovation and development of the new era to integrate the innovative achievements of the Internet into the sports culture and tourism industry under the background of the adjustment of national policies and industrial structure. This paper analyzes the potential logic, key areas and strategies of the integrated development of“sports culture and tourism industry + Internet”, and points out that the key fields after the integration based on the Internet mainly involve sports tourism, sports media, sports culture, sports events and online sports learning, etc. Finally, it puts forward the integrated innovative development strategy of“sports culture and tourism industry + Internet”, which includes the government taking the lead, policy leading, online and offline publicity, creating successful typical cases and cultivating high-quality professional talents in related industries.