融媒体环境下肿瘤健康科普传播的实践与思考

Practice and Consideration on the Tumor Science Popularization in the Convergence Media Environment

随着肿瘤新发病例的逐年提高,肿瘤科普成为提高群众健康素养、降低肿瘤发病的重要举措。本研究以湖南省肿瘤医院为例,在建设科普人才队伍、依托融媒体优势、打造特色科普专题等方面探讨在融媒体环境下肿瘤科普的实践与产出,对未来融媒体环境下科普传播体系进行了思考,为肿瘤科普行动的展开提供参考。

With the increase of new tumor cases year by year,tumor science popularization has become an important measure to improve people’s health literacy and reduce tumor incidence.Taking Hunan cancer hospital as an example,this study discusses the practice and output of tumor science popularization in the financial media environment,in order to consider the science popularization communication system in the future,and provides reference for the development of tumor science popularization action.