文化软实力视域下武汉长江文明主题文化战略建构

The Construction of WuhanYangtze River Civilization Cultural Strategy from the Perspective of Cultural Soft Power

城市文化软实力是城市发展的文化凝聚力、文化影响力、文化吸引力和文化创造力,并日益成为在后工业化转型时期城市参与全球竞争的关键实力。城市文化战略的选择、制订与实施对城市文化软实力的塑造能够起到“自上而下”的推动作用。在武汉文化软实力核心价值的选择中,长江文明是最重要的文化根基与文化符号,具有世界性的文化价值。武汉市对长江文明主题文化战略的塑造、规划与实施,将对武汉文化软实力提升和城市未来发展发挥出积极的促进作用。

The soft power of urban culture is the cultural cohesion,cultural influence,cultural attraction and cultural creativity of urban development,and it has increasingly become a key strength for cities to participate in global competition in the post-industrial transition period.The selection,formulation and implementation of urban cultural strategy can promote the shaping of urban cultural soft power from top to bottom.In the selection of the core value of Wuhan's cultural soft power,the Yangtze river civilization is the most significant cultural foundation and cultural symbol with worldwide cultural value.The shaping,planning and implementation of the Yangtze River civilization theme culture strategy will play a positive role in promoting the cultural soft power and the future development of Wuhan city.