AI时代“深度合成”的传播格局重构与技术风险

Reconstruction of Communication Pattern and Technical Risk of Deep Synthesis in AI Era

AI时代,“深度合成”技术给传播格局带来前所未有的新样态。技术带给人们新鲜的体验感,构建虚拟场景,还原不在场细节;解放重复性劳动,使新闻从业者有更多精力投入创造性工作中。与此同时,“深度合成”技术也存在潜在风险,信息真伪难辨引发舆论场混乱,冲击新闻传播生态,加剧社会信任危机。

In the AI era,deep synthesis technology has brought unprecedented new patterns to the communication ecology.Technology brings people a fresh sense of experience,constructs virtual scenes and restores the details because of absence;Liberate repetitive work and enable journalists to devote more energy to creative work.At the same time,deep synthesis technology also has potential risks.It is difficult to distinguish the authenticity of information,causing confusion in the field of public opinion,impacting the ecology of news communication and aggravating the crisis of social trust.